重磅登場!南市辦理旅宿行銷講座 特邀協會理事長、Airbnb公共政策總監談國際行銷2018 Seminar on Building An International Environment & Promoting International Marketing for Tainan

2018-08-29

 隨著近年臺南觀光熱度持續增溫,尤其是道地小吃、古蹟佇立的城市街景,頗受外籍人士喜愛,間接助長在地旅宿業蓬勃發展。為了打造臺南成為一流的國際城市,臺南市政府第二官方語言專案辦公室(簡稱二官辦)將於9月3日(一)與晶英酒店合作辦理「2018臺南旅宿業營造國際化環境暨國際行銷講座」,邀請重量級講者「臺南民宿協會理事長─周榮棠」及「Airbnb台灣暨香港公共政策總監─蔡文宜」;講座主題相當豐富,周理事長將以自身經驗談如何打造外籍人士心中理想的旅宿環境;Airbnb總監也將針對旅宿業如何國際行銷等議題進行分享,精彩內容值得期待!

 

「給魚吃,不如教業者如何釣魚!」二官辦表示,旅宿業為觀光產業重中之重,業者如同臺南親善大使,迎接來自世界各國的旅客,同時也代表著城市形象。因此,二官辦自2017年起,便積極協助旅宿業者營造英語友善環境,例如製作雙語簡介、雙語標誌等,截至今年預計獲得英語友善標章的合法旅宿共28間。而今年度辦理的講座,也精心安排講座內容,邀請講者盡情分享實用、有效的觀光宣傳技巧,期待集結本市所有旅宿業者的力量,營造國際化環境,從旅宿業做起,進而整體提升臺南觀光品質。

活動內容

​日期: 9月3日(一)早上9點-12點

地點: 臺南晶英酒店 2樓仁德廳

時間

活動內容

致詞者/講者

09:00-09:10

開幕式

臺南市政府長官致詞

晶英酒店總經理致詞

09:10-10:30

城市裡,一間感動人心的旅店─利用在地特色發展國際旅客!

台南市民宿協會理事長

周榮棠

10:40-12:00

旅宿國際行銷難不難? 外國旅客在哪裡?

Airbnb台灣暨香港公共政策總監Gina

 

只有開放100名入場,搶先報名: https://goo.gl/HZQVQT

 

 

注意事項

  • 講座現場僅提供茶水,不提供餐點。
  • 因本場講座將開放本市所有旅宿業者免費參與,為避免停車困擾,建議停放嘟嘟房停車場(電梯直達會場)或永福停車場(公有停車場,步行約3分鐘)。

    Traveling to Tainan has become increasingly popular in recent years. Streets lined with centuries-old historical buildings and authentic Tainan food have attracted visitors from all over the world, boosting the local hotel industry at the same time. To establish Tainan as a top international city, the Office of English as the Second Official Language (OEASOL), in cooperation with Silks Place Hotel, will hold a seminar on Sep. 3rd for Tainan's hotel industry on how to build an international environment and promote international marketing. Speakers at the seminar include Mr. Rong-tang Chou , Director of the Tainan Homestay Culture Association, and Ms. Gina Tsai, the Head of Public Policy in Hong Kong and Taiwan at Airbnb. A wide range of topics will be covered at the seminar: Mr. Zhou will share his own experience of building an ideal hostel environment for foreign travelers, and Ms. Tsai will talk about how hotel operators can promote themselves effectively on the international market.

    Hotels and hostels play an important role in the tourism industry. They act as the ambassadors of Tainan, welcoming visitors from around the world and representing the image of this city. OEASOL believes that "Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime." Therefore, since 2017, OEASOL has been assisting hotels and hostels to create an English-friendly environment, such as making bilingual brochures and bilingual signs. 28 hotels and hostels have earned the English-friendly emblems by upgrading their environment. At the upcoming seminar, OEASOL will invite expert speakers to share useful and effective strategies on tourism marketing, hoping to create a more international environment with the effort of all the hotels and hostels in Tainan. With the hotel industry taking the first step, the quality of tourism in Tainan is expected to have significant progress. 


Date: Monday, September 3rd, 9 a.m. to 12 p.m. 
Venue: Ballroom III on 2nd floor, Silks Place Hotel
 

Time

Topic

Speaker

09:00-09:10

Opening Remarks

Representative of Tainan City Government

General Manager of Silks Place Hotel

09:10-10:30

A heartwarming hostel in the city—using local characteristics to attract foreign travelers

Director of the Tainan Homestay Culture Association, Rong-Tang Chou

10:40-12:00

Where are the foreign visitors?—how to promote your hotels on the international market

Head of Public Policy in Hong Kong and Taiwan at Airbnb, Gina Tsai