According to data compiled by room reservation software Airbnb, the number of foreign visitors to Taiwan grew by 74 percent in 2017, and Tainan was the top destination out of all cities and counties. According to reservation information compiled by local reservation platform AsiaYo on foreign travelers to Taiwan in the first quarter this year, Tainan was the most popular city for foreign tourists. The above information illustrates Tainan’s ascension as an international city. The number of foreign tourists visiting the city continues to rise, and creating an English-friendly environment will allow the city to attract even more foreign visitors.
The Tainan City Government is currently promoting its English as the second official language policy. It has rolled out the “English-Friendly Emblem Plan,” under which it helps specific industries to create an English-friendly environment. For example, night market stands and restaurants now offer menus in English, while temples provide online English audio guide services and English lottery poetry services. This way, foreign visitors will be able to experience Tainan’s culinary and cultural delights in depth. The Tainan City Government’s Office of English as the Second Official Language (OEASOL) has now shifted its focus to providing counseling to B&B proprietors. It will invite a team composed of foreign consultants with experience in international tourist accommodations to provide assistance and teach B&B proprietors how to create English-friendly environments, thereby promoting the “Tainan” city brand in the international tourism market.
The OEASOL has launched the “2018 Creating an English-Friendly Environment – Providing Counseling to B&Bs Plan,” and aims to provide counseling to 20 guesthouses. During the counseling period, the OEASOL will offer free translation, graphic design, and printing services for commonly used documents such as room rate lists, guest information, and all types of important signs. It will also issue the “English-Friendly Emblem.” In addition, the OEASOL will assist guesthouses in marketing and promoting themselves. Information on the participating B&Bs will be included on the “Tainan English-Friendly Map.” The map will be promoted to foreign visitors to facilitate international marketing and improve the results of all participants.
The number of guesthouses that can take part in this plan is limited, and spaces will be allotted on a first-come, first-served basis until full. The OEASOL invites all proprietors and owners to join the ranks of Tainan’s English-friendly guesthouses!
Enrollment deadline: June 15, 2018 (Friday)
Enrollment method: Please fill out the “application form” before the enrollment deadline and return it to the “Office of English as the Second Official Language, Tainan City Government.”
- By post: addressed to Ms. Hou Zhao-rong, “Office of English as the Second Official Language, Tainan City Government – English-Friendly B&B Plan,” 5F, No. 6, Yonghua Road, Section 2, Anping District, Tainan
- By fax: 06-295-3090
- By email: email@example.com
Enrollment fee: none. The “FLOMO Education Foundation” is sponsoring all related fees.
Notes: B&Bs that complete the registration process and pass the qualifications review cannot unilaterally withdraw from the program. If special circumstances arise, the organizer must be notified immediately.
We will adhere to the following counseling process if you are selected as one of the B&Bs to receive counseling for this year to make your guesthouse “a convenient and comfortable place to stay for foreigners!”
1. Selected B&Bs must provide the following documents within two weeks’ time:
- Room rate list
- Guesthouse introduction (up to 500 words)
- Guest information (up to 800 words)
- Guest registration documents
- Emergency evacuation map
- Breakfast/dinner menus (if meals are provided)
2. The OEASOL will provide translation, graphic design, and other services. It will also invite its consulting team to visit and examine the guesthouse and provide recommendations on how to create an English-friendly environment.
3. We will print the two copies of all documents after the translation and graphic design work is completed. Guesthouses will be provided digital copies for future use.
- Guesthouses that receive the “English-Friendly (EF) Emblem” will have their information included in the “Tainan English-Friendly Map” and be promoted to foreign tourists.
- English-friendly guesthouses will receive precedence in receiving bilingual brochures produced by the OEASOL.
- The information of English-friendly guesthouses will be shared on the OEASOL’s website (http://oeasol.tainan.gov.tw).
Termination of usage rights: the right to use the “English-Friendly B&B” emblem will be terminated for guesthouses that have obtained the emblem if one of the following circumstances occurs and the situation is corroborated by the OEASOL.
- Complaints are received or the media reports on customer complaints regarding English-friendly services, but no appropriate actions are taken to remedy the situation and it is corroborated to be valid.
- Related government laws and regulations are seriously violated, and the violations are corroborated to be true.
- The guesthouse closes, goes out of business, or announces cancellations, and the aforementioned circumstances are corroborated. The OEASOL will terminate the certification qualifications; inform the guesthouse in writing to return the certification within 15 days and cover up all graphics and text related to the emblem; and activate the termination system for the use of the emblem.
Ms. Hou Zhao-rong
Telephone: 06-299-1111 ext. 7892
Office of English as the Second Official Language, Tainan City Government