臺南拼經濟!為英語友善店家辦理英語宣傳影片徵選活動,外籍學生也來「參一腳」OEASOL announces the award winners in English-friendly shop promotional video competition

2019-01-10

為營造英語友善環境,臺南市政府協助在地店家翻譯、印製雙語菜單,並積極宣傳英語友善店家。為進一步持續推廣、鼓勵業者共同營造英語友善環境,去(107)年底更首度辦理「臺南市英語友善店家英語宣傳影片徵選競賽活動」,邀請市民朋友們為店家拍攝英語宣傳影片。市府希望透過競賽活動,增進一般市民參與度,由市民為店家製作英語宣傳、簡介影片,並上傳至YouTube以及社群媒體,吸引外籍人士上門消費,全民一起「拼經濟」!今(10)日辦理頒獎儀式,由臺南市政府副市長許育典親自授獎。

 

    臺南市政府副市長許育典副市長感謝得獎者與店家,稱他們為臺南的「國際行銷大使」。許育典副市長表示,為鼓勵更多業者參與英語友善環境營造,市府推出各種活動,為英語友善店家行銷推廣,例如外籍秘密客活動,成功吸引美裔的網紅正妹自費飛來臺南品嚐美食,將臺南美食推向國際。今年更第一次辦理「臺南市英語友善店家英語宣傳影片徵選競賽活動」由市民朋友為店家拍攝英語宣傳影片,希望可以發揮拋磚引玉的功能,鼓勵更多的市民朋友用英語向全世界行銷宣傳臺南美食、文化!共創城市商機!

 

   主辦單位臺南市政府第二官方語言專案辦公室(以下簡稱「二官辦」)表示,過去招募業者參與英語友善店家計畫時,許多老闆以「又沒有外國人上門消費」為理由婉拒,招募過程相當辛苦。因此二官辦積極規劃行銷方案、增加店家曝光度,經過了三年的累積,如今已建立口碑,店家參與度相當踴躍。市府帶頭與店家一起「拼經濟」,希望讓外籍人士安心消費、店家荷包滿滿,更鼓勵「全民都學一點英語」,為雙語城市奠定基礎,共創三贏!

 

    擔任本次評審之一的外籍人士Molly表示,這次評分過程中,看到參賽者以全英語介紹店家,店員也能也以英語回應,可見臺南推動二官語政策已有成效。雖學生們拍攝技巧尚未成熟,但也創意十足,相當用心。最讓她印象深刻的是,有德國、馬來西亞的學生組隊參賽。透過不同文化背景的合作,讓影片更多元、國際化,而全英語方式呈現,增加學生聽、說英語的機會,拍影片過程同時也在「練英語」! 身為業餘演員的德國參賽者Daniele Tonni表示,起初朋友提起臺南正積極推廣英語友善店家,接著又聽聞市府舉辦英語宣傳影片競賽,決定發揮專長為在地店家拍片宣傳。他盛讚,利用創意影片來達到宣傳策略,的確相當有趣且新奇,這次也因為拍攝緣故,讓他認識更多臺南美食,同時也對城市觀感大大加分。

 

  此次獲得金牌獎的拍攝對象是Lemon Coffee 寧蒙咖啡廳,業者杜明鴻表示,過去不曾有英文宣傳影片競賽,此次活動讓業者們感到新奇又有趣,希望能夠一舉獲得消費者、外籍朋友們的青睞。杜明鴻也期待市府未來能夠擴大辦理,並增加上網投票等,讓店家更有參與感,也可增加市民對活動的討論度及熱度

 

    二官辦表示,此次共評選出一組金牌獎,可獲得獎狀、獎杯及獎金新臺幣10,000元整;兩組銀牌獎,可獲得獎狀、獎杯及獎金新臺幣8,000元整;三組銅牌獎,可獲得獎狀、獎杯及獎金新臺幣5,000元整;三組佳作獎,可獲得獎狀、獎杯及獎金新臺幣2,000元整。影片除了可在YouTube觀看外,將來也會上傳至英語友善線上地圖,方便外籍人士搜尋。

 

 

入圍作品: 

https://www.youtube.com/watch?v=vaVtExqW5QE&feature=youtu.be

 

名次

參賽隊伍

得獎作品

得獎人

 

金牌

救救學長

我與咖啡的半日遊

洪一民

南台科大

銀牌

五告 K Key 啦!

巷路旁的魔法小物

莊佳穎 林傳恩 李菀芸 孫昕婷 張邑齊

南台科大

銀牌

%

親自去志清

郭惠慈 吳菉    劉邵涵 王雅卉 沈佳宜 

南台科大

銅牌

小廚師下鄉去

"魚""英"繞梁

葉俊毅 黃靖涵 張皓崴

崑科大

銅牌

貓咪愛睡覺

Fat Cat Followers

施馨惠 林子豪 王宥翔 朱書宏 洪偉宸 

南台科大

銅牌

甜滋資傳你心

你的黑糖要續杯

張瓊云 施薇伶 黃可欣 曾寶儀 林嘉葦

南台科大

佳作

Good luck

MY Chi Mai My love

林冠廷 Daniele Tonni  謝孟宇 張綠庭 張森傑

長榮大學+成大

佳作

陳宏銘

小時候的味道

陳宏銘 

市民

佳作

香菇竹筍湯

回家

張語涵 鄭淳之 王慧華 胡鈺茹 王品筑 

南台科大

 

To create an English-friendly environment, the Tainan City Government assisted local shops in translating and printing bilingual menus, and also actively promoted these English-friendly shops. Recently, the city government took another step forward in encouraging proprietors to jointly contribute to the English-friendly environment. At the end of last year (2018), it organized the first-ever “Tainan City English-Friendly Shop Promotional Video Competition,” and invited residents to create English promotional videos for shops. The city government hoped to promote the engagement of residents through this activity by encouraging them to create English promotional and profile videos for shops and upload them to YouTube or other social media, which could then attract foreign visitors. In this way, everyone could help to boost the economy together. The awards ceremony for the competition took place today (Jan. 10), with Tainan City Deputy Mayor Hsu Yu-tien on hand to personally confer the awards.

 

The deputy mayor thanked the award winners and shops, describing them as “international marketing ambassadors” for the city. Hsu said the city government is organizing all types of activities to encourage even more businesses to participate in the creation of an English-friendly environment as well as market and promote English-friendly shops. For example, a foreign mystery customer activity was able to successfully attract the attention of an American Internet celebrity. She flew to Tainan at her own expense to sample the city’s famed culinary delicacies, helping to gain international exposure for Tainan’s food. This year, the “Tainan City English-Friendly Shop Promotional Video Competition” was organized for the first time. City residents shot promotional videos in English for shops, with the aim of getting the ball rolling in encouraging more residents to use English to sell the city’s culinary delights and culture to the world, thereby creating business opportunities.

 

The organizer was the Tainan City Government’s Office of English as the Second Official Language (OEASOL). It said in the past, many shop owners declined the opportunity to participate in the English-friendly shops plan on the grounds that “there aren’t any foreigners coming in here to spend money anyway.” This made it very difficult for the OEASOL to get shops to join the plan. It therefore developed a marketing plan to increase the exposure of shops. Now, three years later, the plan has received public commendation and shops are clamoring to join. They are now working alongside the city government to boost the economy. It is hoped this will result in a win-win-win situation: allow foreigners to feel at ease when spending, help shops to fill their coffers, and most importantly, encourage “everyone to learn a little English” while setting the foundation for a bilingual city.

 

Foreign personality Molly, who served as one of the judges for the competition, said she noticed competitors introducing shops entirely in English and shop employees responding in English. This showed Tainan’s policy to implement English as the second official language is already effective. Although there was room for improvement in the filming skills of students, their entries were full of creativity and attention to detail. Molly said what left the most lasting impression on her was the participation of a group composed of German and Malaysian students. They harmonized their different cultural backgrounds to add variety and a global outlook to their video. They also used English for the entire video, giving them the opportunity to listen to and speak English while filming. German competitor and amateur actor Daniele Tonni said he first heard about Tainan’s campaign to promote English-friendly shops from friends, and then about the English promotional video competition organized by the city government. He decided to draw on his expertise to create a promotional video for a local shop. Tonni praised the use of creative videos as a marketing strategy, saying this activity was really fun and novel. He also learned new things about Tainan’s culinary delicacies while shooting the video, greatly enhancing his impressions of the city.

 

The subject of the gold medal award-winning promotional film was Lemon Coffee. Proprietor Du Ming-hong said there were never English promotional video competitions in the past, and therefore he felt this activity was novel and interesting. He hopes it will result in his coffee shop attracting the attention of consumers and foreign visitors. He also expressed his hope that the city government can expand the activity in the future, such as by allowing online voting, to get even more shops to participate as well as increase discussions about and interest in the activity among the public.

 

The OEASOL said the gold medal award-winning team received a certificate, a trophy, and a cash prize of NT$10,000. The two silver medal award-winning teams received a certificate, a trophy, and a cash prize of NT$8,000. The three bronze medal award-winning teams received a certificate, a trophy, and a cash prize of NT$5,000. The three honorable mention award-winning teams received a certificate, a trophy, and a cash prize of NT$2,000. The award-winning videos can be watched on YouTube and will also be uploaded to the Tainan English-Friendly Map for foreign visitors to search and view.

 

Finalists: https://www.youtube.com/watch?v=vaVtExqW5QE&feature=youtu.be