The “2019 Tainan English Reading Festival” has officially started, and there are many interesting and fun activities to enliven your summer vacation! The activities include “Story Time,” “Celebrity Lectures on English Learning,” “Online English Reading Challenge,” “Creative Book Reviews,” and “English Magic Bus.” The “Online English Reading Challenge” kicked off just one week ago, but the number of books read by Tainan residents has already reached 33,184 books! Madou Elementary School read 4,059 books, the most stellar performance to date. Tainan City Mayor Huang Wei-che and E.SUN Commercial Bank President Joseph Huang recently jointly announced the “Tainan Residents Read Books, E.SUN Bank Donates Books” English reading campaign. The reading efforts of Tainan City residents have so far resulted in the donation of 3,319 English books to the soon-to-be completed new Tainan Public Library.
The Tainan City Government received the support of Scholastic Corporation for the festival. The company offered one year of free access to its BookFlix and TrueFlix English e-book platforms to Tainan City residents. The annual subscription normally costs NT$1,200. To encourage residents to make good use of this valuable resource, Huang We-che and Joseph Huang announced the launch of the “Tainan Residents Read Books, E.SUN Bank Donates Books” campaign. Under the campaign, E.SUN Bank will donate one new English book for every 10 Scholastic e-books read by Tainan City residents. At the end of the campaign, the number of read books will be totaled, and all the new books will be donated together to the new Tainan Public Library, which will be completed next year. In this case, reading will not only help readers to improve their English proficiency, but also bring benefits to the city.
The mayor thanked E.SUN Bank for its enthusiastic support and provision of resources for the English reading festival, allowing the scope of the festival to be expanded compared to previous years and enriching and increasing the number of activities. This in turn has allowed more age groups to participate. There are suitable English reading activities for all age groups this year, from kindergarteners, elementary school students, junior high school students, and senior high school students to university students and adults.
Joseph Huang said bilingual education is an important national policy, as well as a key indicator of international competitiveness. In 2019, E.SUN Bank not only teamed up with the Tainan City Government for the first time for the “Tainan Residents Read Books, E.SUN Bank Donates Books” campaign, but also provided 5,500 black bear coin purses to serve as reading rewards for junior high and elementary school students. The total monetary value of the contribution is NT$1 million. It hopes these actions will help Tainan City residents and students to cultivate good English reading habits and create an environment where parents and children can jointly learn English together, thereby helping Tainan to move closer to becoming an international city.
Joseph Huang also said E.SUN Bank attaches great importance to the cultivation of talented people, and it has long been engaged in the promotion of reading and care for disadvantaged schoolchildren. It has constructed 144 E.SUN libraries around the country and contributed nearly 300,000 books, benefitting over 90,000 elementary school students. Meanwhile, the cumulative number of disadvantaged schoolchildren helped by the bank is over 70,000. This assistance means these children can grow up happily and attend school without any worries. The bank will collaborate with Caves Bookstore in the near future to offer life-oriented and practical English teaching courses to raise the willingness to study of students living in rural areas as well as improve their English proficiency.
The Tainan City Government said tripartite cooperation and resource sharing between industry, government, and academia can construct better English-learning environments for cities. The mayor thanked residents for their enthusiastic response to the festival. In just one week’s time, residents read over 30,000 books, an outstanding achievement. The elementary schools with the best reading performances were Madou Elementary School with 4,059 books, Shengli Elementary School with 2,965 books, and Anding Elementary School with 2,926 books. Jhongsiao Junior High School led all junior high schools by reading 914 books.